My approach varies depending on the needs of the project.
Here are some of the methods that I employ in my recent works.
Lean UX strategy
As the first stage of any project, its objective is to have an excellent understanding of the problems we’re facing and a clear strategy for the development of an optimal digital solution.
With a clear plan in place, I'll map out user journeys and task flows. Linking all user interactions to screens, these diagrams will determine navigation scenarios, choices and outcomes before diving into the design, and lay the foundations for the final product.
I use qualitative research and quantitative research to build actionable Personas that condense understanding into simple, testable ideas.
I aim to uncover how your product compares with the competition. Is there a gap in their feature sets that you can fill? What are your strengths and failures in conversion, onboarding, retention, and user interface?
Sketching & Wireframing
I really enjoy the process of sketching out ideas for products – it’s the quickest way to develop concepts and get them to a stage where you can test layout, messaging and screenflow.
I test interactions, messaging and user understanding with everything from a sketched screen-flow to a full-blown pixel-perfect mockup – before anyone needs to write a single line of code.